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HUF-founder Kieth Hufnagel grew up skateboarding in the streets of New York City, and moved to San Fransico to pursue his dream of becoming a professonal skateboarder.
In 2002, Hufnagel opened his first HUF location. HUF has become one of the most respected skate and lifestyle brands worldwide for continuously collaborating with artists, designers, photographers, and musicians. Bringing the streetwear and skate culture closer together.