Sergio Tacchini

Sergio Tacchini, Founded in 1966 by the Italian tennis champion. The namesake label disrupted traditional tennis by introducing color and patterns to the sport's otherwise all-white uniforms.

The brand has grown and has been embraced for decades by subcultural movements from UK ‘casuals’ to NYC hip-hop and street culture.

Bridging diverse communities across generations, Sergio Tacchini lives at the intersection of sport, fashion, and culture.