You Deserve It.
You Deserve It.
The Premium Goods x Nike AF1 draws inspiration from Jennifer Ford’s love for and past work in jewelry to reimagine the design of the iconic Air Force 1’s through the lenses of classic and timeless luxury — blending textures, incorporating artisanal techniques, and sharing elegant color stories.
A celebration of timeless connection and pieces that immediately becomes a heirloom the moment you bring it home.


womens nike air force 1 sp 'the sophia'
$150.00 USD


womens nike air force 1 sp 'the bella'
$150.00 USD


premiumgoods. you deserve it sweatpants (black)
$110.00 USD


premiumgoods. you deserve it crewneck (natural)
$120.00 USD


premiumgoods. you deserve it crewneck (black)
$120.00 USD

premiumgoods. air force 1 tote bag (natural)
$20.00 USD