Air Jordan 14 Low x Aleali May - "Fortune"
With the growth of women in the sneaker game, Jordan Brand collaborated for the 1st time with social media influencer, Aleali May for a softer take on the Jordan 14. For this design, Aleali tapped into her Filipino cultural roots. This shoe was a game changer for Houston because it was the first women’s only sneaker activation in the city. Premium Goods Houston created a unique Filipino inspired retail setting for their guest to experience.